Hi, I’m Sas.
I’m a Creative Director based in San Francisco, currently leading creative for Sephora North America. With 17+ years of experience across beauty, retail, and experiential marketing, I bring a deep understanding of brand storytelling and a passion for crafting campaigns that are both visually compelling and strategically driven.
My strength lies in building and guiding high-performing, multidisciplinary teams to create work that resonates—whether it’s launching a new product or reimagining how a brand shows up in culture. Before Sephora, I led 360 campaigns for brands like Olay, Pantene, CoverGirl, McDonald’s, and Molson Coors.