Fragrance Makes You Feel

Fragrance goes way beyond just your sense of smell. A single spritz has the power to evoke a memory, spark an emotion, heighten the senses, inspire a connection, transform your mood. Discover the transformative power of scent.

GOAL: Increase consideration for and drive traffic to fragrance at Sephora by introducing clients to new launches and key trend. Reconcept of Sephora’s Fragrance category to invite more immersive and experimental scent discovery