Leo Burnett 80th Anniversary

It all started with a can. It was one from the Minnesota Canning Company to be exact. It was Leo Burnett's first client, one that he turned into a giant, the Jolly Green Giant. It's a masterful creative idea that lives on 80 years later. And what grew these canned vegetables into a giant? Creativity.

Anniversaries celebrate past accomplishments, but shouldn’t slow progress toward future ones. So this year we’ll only look back to inspire what’s next. By invoking Leo’s legacy we’ll channel his creativity to reinforce globally how curious, insightful and creative all Burnetters are. Creativity Can write the future.