SEPHORiA

SEPHORiA is Sephora’s flagship consumer event—an immersive beauty experience designed to celebrate self-expression, community, and the ever-evolving culture of beauty. As the brand’s most socially-driven and talked-about moment of the year, Sephoria blends product discovery, celebrity access, and hands-on engagement in a vibrant, inclusive space where beauty lovers can play, connect, and co-create.

Since its debut in Los Angeles in 2018, Sephoria has expanded globally—reaching audiences in the U.S., Dubai, Shanghai, Paris, Milan, and Rio de Janeiro. Blending in-person and virtual worlds, it has become a global content engine and cultural moment in the beauty space.

Building the buzz

Full funnel marketing support from owned channels, paid media, social and out-of-home in support of awareness and ticket sales.
USA 6.5k+ Attendees | 88MM+ Earned Media Impressions | 8MM+ Social Media Impressions | 30.8MM+ Influencer Impressions

AWARDS

Bizbash Event Experience Awards Best Beauty Brand Activation, 2024 | Best Virtual Brand Activation, 2024 | Best Millennial/Gen Z Event, 2024
The CommerceNexty Awards Best Use of a New Channel, 2024
Shorty Awards Gold Honor, Event & Experiential, 2024
The Drum Awards Gold Experiential: Hybrid event, 2024

Transforming Sephora's biggest beauty event into a hybrid experience.

We transformed Sephora’s biggest beauty event of the year into a hybrid experience for the first time ever, connecting our global community of beauty lovers with inclusivity at the core.
In our virtual SEPHORiA, our guests are able to create their own avatars to experience new social touchpoints, chat live with Sephora Beauty Advisors, and play games that allow them to earn Beauty Insider points

SOCIAL COVERAGE